My SEO Diary

By now you’ve probably heard about Microsoft’s attempt to reinvent search with it’s new search service Microsoft Bing.  The new search attempts to integrate various searching tools such as maps, poduct reviews, price comparisons, and authority medical sites to produce relevant answers to what people are looking for.

Microsoft ’s move is no surprise, they have been trying to get search right since Google’s surpassed their marketshare over a decade ago.  Their first attemp, Microsoft Live Search, was a dismal desire.  The big question is, will Bing find an audience and does this new approach to search really work?

At least one other company thinks so.  The new strangely named Wolfram Alpha search engine which just launched around a week ago already tries to accomplish what Microsoft’s Bing promises to.  However all the hoopla proved to be misguided when users got a real taste of what Wolfram Alpha could actually do.  Plagued by outages and bandwidth limitations, Wolfram Alpha debut was less than impressive and its question-answering capability seems to be quite limited.  Not to mention the beauty of Google is its simplicity, something that gets lost when you try to treat a search engine like a smart-portal.

No one knows for sure whether Microsoft Bing’s new search engine will make any sort of dent to Google’s marketshare, but I’ll be watching closely for the next few months.